Best Social Media Channels for Recruitment in 2020
As we start the new year and welcome in a new decade, it’s a good time to take a look at what social media channels you should be using to source candidates. As Gen Z enters the workforce and Baby Boomers slowly retire, the shift in demographics will bring about a change in the media your candidates frequent. Consequently, you want to consistently evaluate the channels you’re using. This way, you can make sure you’re getting the most bang for your buck.
Before you start advertising on any of these social media platforms, ensure you have a good presence. If you have just three posts on Instagram, the candidates you reached who may be interested won’t take your company seriously. You need to ensure you have a robust online presence first before launching any campaigns.
Here are our suggestions for the top social media platforms for recruitment in the new year:
As you may have expected, LinkedIn is still the top social media platform for jobs. This makes sense as it’s a platform where users update their profiles with their job descriptions, skills, and career achievements. You can easily target by industry to ensure your ads are being viewed by the most relevant users.
Keep in mind, a lot of people only actively use LinkedIn when they are searching for a job. Once they are settled, they might not go on frequently. Most candidates are only passive, or not regularly looking for job on boards like LinkedIn or Indeed. Therefore, although it is a powerful tool for certain types of jobs (mostly professional and office positions), don’t put all your eggs in the LinkedIn basket.
Facebook is currently rolling out a beta of their jobs board. You may have seen some while scrolling through your newsfeed in recent months. It’s still pretty rough around the edges–I’m a digital marketer and have been seeing job posts for everything from nurses to truck drivers! However, we’re certain it will get really good and quick. Given the amount of data Facebook is able to leverage, their algorithm just needs some time to pinpoint everyone’s jobs, skills, and career aspirations.
Further, on Facebook you’re able to set-up a chat bot through Messenger. You can have potential candidates routed to this medium and interact directly and instantly with your bot. The bot can be programmed to answer FAQs, collect contact info, or take users to your website or job postings. If you need help developing a chat bot for recruitment, Recruit M can help!
Keep in mind the changing demographics of Facebook. You’ll tend to find an older population using Facebook regularly. If you’re looking to hire for more entry-level roles, you may want to consider our last two options.
Although owned by Facebook and utilizing the same ads platform, Instagram has a very different look and feel. Along with this aesthetic difference, it has a different and younger audience than Facebook itself. As a result, you will have better luck recruiting for Gen Z here than on LinkedIn or Facebook.
Further, if your jobs pertain to the health, fashion, or travel industries you’ll be able to leverage the power of influencers to promote your open positions as well. Although we generally associate influencer marketing for products, they can also vouch for your brand and company culture to their followers. This can improve your company branding, while reaching a more organic audience than your standard paid ads.
Snapchat is an often underutilized venue for recruitment marketing. It’s a great way to build your employer brand and allows your own employees to directly interact with potential applicants. You can post that you’re hiring for a specific position and run ads, while on your own page posting stories. These stories could be Q and As with people on the same team as the position you’re hiring for. You can also do walkthroughs of your company to give applicants a feel for the company culture and work environment.
Are you looking to differentiate your organisation from the competition? Do you want to entice top talent to work for you? Why not get in touch with us at Recruit M where we can help you ensure that great candidates want to work for you!